Digital Marketing Strategies That Produce Results

Digital Marketing, SEO, Social Media & PPC

Advertising Is Changing -- Know How To Lean into The Change

Advertising Is Changing -- Know How To Lean into The Change

It's more important than ever that organizations harness the power of creativity. This isn't solely about artistry. Creativity spans every profession and job from a data scientist to a marketer to the CEO. According to LinkedIn, organizations need people who can innovate, problem-solve and develop new solutions , all of which makes creativity the number one skill in the world.


Visionary innovation and invention requires the right tools to create content that inspires creativity.


Ironically, creativity is more dependent than ever on the right tools, data and systems. Adventures in creativity also depend upon a relaxed mindset that cannot occur within a toolless environment. Most creatives, designers and producers are familiar with Adobe’s Creative Cloud. It’s the undisputed standard when it comes to helping companies design, deliver and manage great customer experiences.


As content continually becomes a marriage between data and the creative presentation of it,  the company is making an aggressive play toward owning more of the marketing space.

 

Adobe is also creating an atmosphere that allows greater scope and freedom to attain satisfying work. Old Navy illustrates this brand opportunity quite well in a recent blog post. “Our creative team lives in Adobe Creative Cloud and doesn’t want to switch around between tools because continual shifts require too many clicks and a diversion of pure thought and attention. Course deviations take-up too much time,” wrote Jason Wynne, manager of Global Digital Assets at Old Navy.


“By bringing Adobe Asset Link into the picture, each team member can seamlessly manage the content workflow between Creative Cloud and Adobe Experience Manager from the tools they’re familiar with. The efficiencies in Adobe Asset Link can save our creative team a lot of time.”

 

Countless decisions must ultimately come down to time. As an entrepreneur, there are two important concepts to recognize within this decision paradigm shift.


Find Your Right Solution: Optimize Easily Transfer Data Freely

Microsoft, SAP and Adobe all have a data sharing agreement called the Open Data Initiative which allows you to share data across platforms with no barriers. Which, funny enough, until late last year was a major problem in creating content. Even the average small business has multiple platforms for creative CRM and analytics.


Salesforce has started to invest in content management as well. They have built a legacy on CRM and it will be interesting to see how they navigate their shift away from CRM. Much like a Blackberry, CRM has had its era.


Actionable Intelligence

Actionable intelligence and effective automation in real time are becoming the standard. Less relevant is remembering to call someone.

 

What you need to be able to do is manage the end-to-end content lifecycle from creation and collaboration to delivery and optimization. This content supports a personalized and connected customer experience across any screen, wherever people are , from the web and mobile sites to online communities and physical signage.

 

Salesforce has partnered with Sitecore and is working toward getting away from manual management where they are now. With Sitecore, Salesforce is continuing to be is closer to Adobe’s model of what makes content tick. Without data, content is merely pretty. Without content, data are mere numbers.


Capitalize On The Industry Shift

Anytime there is a major shift in how brands create content, how they advertise, how they target, how they reach consumers , it creates opportunities. You won’t be able to create a full enterprise solution overnight that has taken these large tech companies decades of fine-tuning.

 

However, just like when SEO emerged 25 years ago, there will be an opportunity to optimize the experiences that get created. As we move away from advertising and jump head first into more personalized content, this shift will require ways to make that system better.


The real opportunity won’t be swimming upstream against the competition like Adobe or Salesforce but in finding ways to make solutions work better for your company.

 

Webforce HQ has developed a tool in which you can easily & efficiently market, sell and deliver your products online. With a full stack built-in analytics tool, CRM, & page builder, Webforce HQ is leaning in the right direction.

 

Similarly, creating valuable equivalent solutions on a smaller-scale for startups will provide favorable circumstances. The biggest thing to keep in mind right now is studying how content has shifted and where it’s going.

 

If you can predict contents next maneuver and step up your game ahead of the action you will be garnering a large piece of the content pie. Any activity ahead of the actions of large companies and you’ll be staking a claim ahead of your competition.


What Our Clients Are Saying

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Before switching to Webforce we tried BigCommerce, Shopify, WooCommerce, and other systems that didn't achieve what we needed. Webforce works great for digital & physical products, it integrates seamlessly with our shipping and fulfillment, & It's flexiblility in services along with awesome marketing tools are great for maximizing our online advertising campaigns. We are seeing extraordinary growth in our business and would recommend this to anybody looking to take their business to the next level!

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Instead of 6 months or more and spending tens of thousands trying to do this on our own, Luis Madrid, Johnson Li, and the rest of the Webforce team, helped us get everything set up and start seeing a profit in just a few weeks.

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We've been working with Luis & WebForce for over 5 years and I couldn't be happier with the results. Their marketing, design and expertise has led us to great success. Using their CRM platform to power all our online funnels, e-commerce and lead generation simplified the process and made running my business much easier.

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I've been in the industry for over 20 years and have had exposure to many CRM's along the way. The landing page builder, ecom store module, one click upsells and membership site features that are all built in, are miles ahead of konnective, limelight and other technologies I've seen. I really like the platform!

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Digital Marketer // Developer

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We wanted to propel our brand Purelife Organics. With the help of WebForce, we deployed Sales Funnels, VSL's, a brand new E-Commerce store and with the help of their Outbound Sales Center, we achieved Over 500k In Revenue in Less Than 6 Months

Todd Lamb

Purelife Organics

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