Changes to the Google Algorithm
We all know by now that we have to play nice with Google, and this month is no exception. Google is implementing some serious changes, and as marketers, we have to stay on top of it.
If you haven’t heard yet, Google just released a major algorithm update on Monday, June 3! A LOT of sites are already seeing an impact. The Daily Mail actually saw over a 40% DROP in organic search traffic! Yikes.
After this week, we all have a lot of questions. This most recent change was a BIG UPDATE. And we’re doing everything we can to keep our finger on the pulse of what marketers in (and outside of) the industry are seeing as MULTIPLE updates are rolling out.
So what does it all mean?!
Well… for one, this is no tiny update that you can just ignore. It’s so big, in fact, that in the spirit of being transparent, Google actually announced that they were about to release a core update.
This doesn’t usually happen, so we know it’s serious.
But here’s the thing… that’s not the only thing changing in the search results right now!
On June 5, Google also dropped a little nugget of knowledge that separate from this core update is their Diversity Update… yep… these are all coming at once, so hang with me!
The Diversity Update is a change that’s designed to provide more site diversity in our search results… meaning a single site likely won’t have more than 2 results on the same page for a given query.
And just so you know, subdomains and root domains will be treated as the same site. So buckle up, because things are getting CRAZY in the SEO world.
So how can we overcome all of these changes?
Well, because the biggest change is coming from a “Core Update” which means there is nothing in particular we can “fix.” But here’s what we do know—we know quality content is one of the most important factors when it comes to Google Search Results, and we have you covered.
Learn more about what’s going on this week and what you can do to combat any traffic or ranking drops in the search results. Don’t miss out, and stay ahead of the game, schedule a consultation today!
Special thank you to the Digital Marketer team.